What counts as an actual view, these days? You can bet that YouTube has a bunch of filtering in place. Neither creators nor viewers are given information about what counts as a view.
Another thing to note is that last bullet point, the one about a frozen view count. This was the threshold YouTube used for their video audits.
When a video hit views, YouTube would freeze their view count and perform an automatic audit. It would look at historical recorded data on the views that came in and would removed the bad ones, then let the view count go free.
Generally, this was the only single freeze audit, after which the video would just get random automated passes now and then. This is why view count would rise and fall, seemingly with no regard to the actual traffic the video got.
This is a relic of a past age. YouTube upgraded their video audit algorithms some time ago, and the view count no longer freezes. Every video is simply audited as it goes. So, with YouTube refusing to publish what counts as a view, what have marketers and leaks combined to tell us? The generally-accepted number for watch time to count as a view on YouTube is actually a full 30 seconds.
You can perform a second test on your own, if you like. Then, using a computer or phone in a different location and a different account — one not tied to your creator account — watch the video for 10 seconds or so.
I say typically because, well, YouTube has some automated scanning in place, and there are some other factors that will invalidate a view that would otherwise last long enough to count. For example, if you view the same video multiple times per day, it will eventually stop counting views. YouTube knows that sometimes you see a funny video and want to replay it for a friend, and that will count.
They also know that a lot of videos, like those for songs, often get repeated plays from people who enjoy the music. Repeated views in the same day will count, up to a point, but after three or four or five of them your views will stop counting.
This is to prevent repeat view spam, of course. There are also account tracking elements. That, and other bot-like actions, will often invalidate the views from an account or IP address.
What about skipping through a video? Other factors come into play, I assume. What about shorter videos? There are plenty of Vine-style short videos under 30 seconds long. If it takes 30 seconds for a view to count as a view, do 10 second videos never accumulate views?
This classic video from 10 years ago is only 11 seconds long and has 4. They might have a percentage-based requirement, but I doubt the get down to measuring fractions of a second to audit views in short videos. More often than not, people don't watch a video "till the end".
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Question feed. Accept all cookies Customize settings. View counts can be adjusted by the algorithm in either direction. Termed by many as one of the most boggling algorithms of all time, it is really hard to decode the complete dynamics of the YouTube view count algorithm. Now, you need to watch the video for roughly 15 seconds.
The key here is to keep it less than 30 seconds. You will see that the view did not add to the count. If you repeat this process on multiple computers at varying locations and with different accounts and you are likely to find the same result.
Try to watch the same video numerous times in a single day. You will find that the count will add up at first, but after some time it will stop.
YouTube knows that a lot of times people replay some videos over and over when they really enjoy them, and so they want to factor replays into their algorithm because they suggest quality. However, to avoid spam views, the counter will stop after a certain point. Sometimes, YouTube might feel that there is an increased chance a particular account is actually a bot, and then views from that account might not be added.
To add to it, if the viewer is watching each of the videos for almost 30 seconds exactly or less there is an increased probability that it is not a human but a bot or a human watching the bare minimum as part of a view exchange program.
The reason the platform does this with anything over views is because this is the threshold for being able to monetize a video and show up on the YouTube homepage or in trending searches. After this process is finished, the view count should update more frequently and give you a more accurate representation of your views. To make matters more confusing, view counts can vary between the video view page, the search page, and your analytics, which means you could be seeing two to three different numbers.
With YouTube Analytics , brands can monitor video views more closely through the Realtime Activity metric. Understanding view counts can help you establish a more robust video marketing strategy for your brand. If your business needs help creating engaging content for its audience, Hurrdat is available to help.
Learn more about our Content Marketing and Social Media Advertising services to help build your brands awareness across multiple channels. Email marketing is one of the best marketing strategies for businesses looking to develop relationships with their customers and drive more sales.
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